A tool designed specifically to create visualization which are highly customized to the very last details, pre and post production, having links and compatibility with all
kinds of data sources and then to be able to bring them all together or one large but a revealing and insightful narrative. So, for the audience to understand, the intention
of the presenter, the one that imagines the story, is conveyed using these tools. Only the inputs in this case, are millions of rows of data of all types coming together for the purpose they are designed. A Picture is worth a million numbers.
Data visualization tools provide data visualization designers with an easier way to create visual representations of large data sets. When dealing with data sets that include hundreds of thousands or millions of data points, automating the process of creating a visualization, at least in part, makes a designer’s job significantly easier.
These data visualizations can then be used for a variety of purposes: dashboards, annual reports, sales and marketing materials, investor slide decks, and virtually anywhere else information needs to be interpreted immediately.Large data set analysis requires tailored visual representation tools, that help condense the learning from data sets with millions of information points, into graphical representations that emboss the findings and are easily understood, accessible, and are shareable.
At its core, a DV tool enables the designer or decision-maker to imagine data in visual representations, that is condensed, focused, and create the easiest yet the most sophisticated ways of representing it.DV tools have visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand very complex data sets.
The current market is flooded with dozens of codes, apps, tools, and visualizations, most of them very basic and most of them do the same thing without being very different. But the winners have capabilities beyond the regular tools for the types of visualizations they can create or are significantly easier to use than the other options out there.
Tableau (and Tableau Public):
Tableau, is one of the most popular and used visual analytics software with a wide range of options available. It can be insatlled and used on desktops, server,
hosted online, and a free public option. But what it also does well is to be able to integrate hundreds of data types, through its import options. It can work the most common
form of files used like, CSV files to Google Ads and Analytics data to Salesforce data.
But where tableau really comes into its own and really differs is in its visual charts and other Output options. These include multiple chart formats as well as mapping capability. That means designers can create color-coded maps that enable almost GIS level analysis only in a more controlled and representative context of the business problem at hand.
Where it really gains eyeballs, is through their public version. It is used these days anyone to create some of the most engaging and highly complex and intelligent gallery of infographics and visualizations for the public users and all this come for FREE!! Really aiding its popularity. From journalists to political junkies to those who just want to quantify the data of their own lives, there are tons of potential uses for Tableau Public.
1) Hundreds of data import options.
2) Mapping capability.
3) Free public version availablebr.
4)Lots of video tutorials to walk you through how to use Tableau
1) Non-free versions are expensive ($70/month/user for the Tableau Creator software).
2) Public version does not allow you to keep data analyses private.
Infogram : On the other end, infogram, is tool which even non-design can easily use. Key here is the usability as stressed upon in earlier, what this does is, that open the definition of the target market. Infogram is a fully featured drag-and-drop visualization tool that allows even non-designers to create effective visualizations of data for marketing reports, infographics, social media posts, maps, dashboards, and more. And as stressed upon in the article earlier, inter-operability between systems and the output being compatible in different Operating systems is of vital importance, here also infogram does well, the Finished visualizations can be exported into a number of formats: .PNG, .JPG, .GIF, .PDF, and .HTML.
Not only that, as is increasingly popular now amongst online content are the moving charts or interactive or creative charts, that help tell a story, so in infogram there are Interactive visualizations, perfect for embedding into different touchpoints for the business.
Critically, for infogram, these include, websites or apps, and offers a WordPress plugin that makes embedding visualizations even easier for WordPress users.
1) Tiered pricing, including a free plan with basic features.
2) Includes 35+ chart types and 550+ map types.
3) Drag and drop editor.
API for importing additional data sources.
1) Significantly fewer built-in data sources than some other apps.