“Imagination is the highest form of research.”
You wouldn’t believe it, would you? But think about it for a moment. Everything we need, exists in the world in one form or another. To create something which goes beyond the need is to know everything that exists. To imagine, we need to research.
That’s why, we believe
Market focus is the first step of Innovention.
On the trail, always
Like a hound, we are continuously sniffing, in this case, for breaks, gaps and heck,
even new smells. We are, in our hearts, tenacious problem seekers!
Target (i) – The technology.
Technology drove us to this point, and technology is our point of focus. We watch, listen and learn the latest trends in technology and how well they are performing in the market.
Target (ii) – The products.
At the end of the day, technology has to have an application. We are actively on the lookout for new products being developed and their application in the market.
Target (iii) – The people
How can people take this ahead? That’s a question we ask ourselves every day. We seek the roles they can fit into and drive the solution home.
We achieve Market Focus with these steps:
Observe performance of technologies in market
Monitor new products being developed