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Introduction

CODETRU, a leading software development company, was approached by a prominent gold brand to build a comprehensive web application for handling gold trading transactions. The client sought a user-friendly platform to enable seamless buying, selling, and loan management of their exclusive digital gold asset. The goal was to create a secure and efficient platform to cater to the increasing demand for digital gold trading in the market

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Problem Statement

The gold brand faced challenges in streamlining gold trading transactions for their customers. Existing methods lacked digital convenience, and there was a need to offer a modern solution that would attract tech-savvy users. They wanted a reliable platform that would cater to customers from various regions and ensure secure and compliant KYC verification. 

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Solution

CODETRU designed and developed a cutting-edge web application that addressed all aspects of the gold trading process. The application's modules provided a comprehensive suite of features for a seamless user experience. 

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Challenges 

Multilingual Support
 Incorporating language support for various regions, including both English and the client's local language, posed a challenge in maintaining consistency and user-friendliness. 

Security
 Implementing a robust security framework to ensure the safety of users' personal and financial information during transactions required careful planning and execution. 

KYC Verification
 Integrating Aadhaar-based KYC verification while complying with regulatory standards demanded meticulous attention to data privacy and

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Results

The launch of the gold brand's web application marked a significant milestone, revolutionizing the way gold trading transactions were conducted. The platform gained substantial traction in a short period, primarily due to its user-friendly design and innovative features. 

Impact

  • Within the first six months of launch, the platform witnessed a 49% increase in the number of registered users, showcasing the rising popularity of digital gold trading.
  • The application facilitated over 50,000 transactions per month, indicating a strong user adoption rate and trust in the platform.
  • User satisfaction levels reached an all-time high, with 53% of users reporting a positive experience, praising the seamless interface and easy transaction process.
  • The Aureum Loan feature enabled customers to access instant liquidity, leading to an increased average monthly loan volume, contributing significantly to customer retention and loyalty.

Technology Stack

The ETL and Analytics project leveraged a robust technology stack to ensure scalability, performance, and security:  

Frontend: HTML, CSS, JavaScript, React.js 

Backend: Node.js, Express.js 

Database: MongoDB

Cloud Hosting: Amazon Web Services (AWS) .

Payment Gateway Integration: Third-party payment gateway with all payment methods enabled  

In conclusion, CODETRU's web application for the gold brand effectively transformed gold trading transactions, offering a user-friendly, secure, and convenient experience. The platform's success significantly contributed to the growth and expansion of the client's business, solidifying their position as a leading player in the digital gold trading market.